Noshejan's Safar Aushpazi

A styled photo of turmeric powder in a wooden bowl with a silver spoon, accompanied by whole, fresh turmeric roots, highlighting the vibrant golden color and earthy texture. For Noshejan's blog post titled A Love Letter to the Golden Spice.
A Love Letter to the Golden Spice
Turmeric an ingredient so versatile, so vibrant, and so incredibly beneficial that it has captured the hearts of chefs and food enthusiasts alike across centuries and continents.
Three soft shell beef tacos filled with shredded lettuce, shredded cheese, and chopped tomatoes, arranged in a styled manner to showcase their fresh and colorful ingredients. For Noshejan's blog post titled Embarking on a Flavorful Adventure with Taco Zin
Embarking on a Flavorful Adventure with Taco Zindagi
As a fervent lover of tacos, I've tried countless seasonings over the years, but none quite captured the robust and umami-rich flavor I craved. That's when the idea of creating my own blend, now known as Taco Zindagi, was born.
Noshejan's logo featuring a stylized flower in shades of orange and red, with the brand name 'Noshejan' in elegant red script.
Noshejan!
I believe that food is not just sustenance; it's an expression of love, a celebration of culture, and a journey into the diverse world of flavors.
Photo of Bethany Taufiq, the founder of Noshejan, sitting on a couch. She is smiling and wearing a green sweater with a necklace. Her hair is styled in soft waves, and she has a bright, welcoming expression.
A Little About The Founder
My spice blends, honed over the years, are a testament to my dedication to flavor.
Photo of various spices artfully arranged on a black slate background. The spices include colorful powders, seeds, and herbs, creating a vibrant and visually appealing display.
Noshejan's Flavorful Journey
I am thrilled to take you behind the scenes of this flavorful journey, showcasing the meticulous process of finalizing spice blends and the creation of delectable recipes that accompany each spice blend.