Photo of Bethany Taufiq, the founder of Noshejan, sitting on a couch. She is smiling and wearing a green sweater with a necklace. Her hair is styled in soft waves, and she has a bright, welcoming expression.

A Little About The Founder

Bethany Taufiq

Growing up in the dynamic landscape of Southern California, I was fortunate to immerse myself in the rich tapestry of Mexican and Vietnamese cuisines. The intoxicating aromas and the vibrant hues all captivated me, inspiring a desire to recreate those culinary wonders at home. 

My quest for culinary mastery led me to seek guidance from incredible women who immigrated to America. I traversed the aisles of Asian markets with a friend's Vietnamese mom, who had fled the VC, delving into the nuances of rice, shrimp, and the magic of fish sauce. From a Mexican friend's mother, I learned the art of grilling green onions, crafting sopes, and the importance of using the freshest ingredients. A neighbor's mom visiting from Mumbai shared the secrets of preparing a perfect curry, and my mother-in-law, a refugee from Afghanistan, imparted the intricacies of Afghan cuisine.

For two decades, I've been crafting Afghan dishes, not just as a culinary expression but as a connection to my husband’s roots. Cooking this cuisine, for me, is a cultural bridge that ties my children to their heritage. 

My culinary education was founded with immigrant moms, each sharing their stories and culinary wisdom. Fearless in the kitchen, I've embraced a style that goes beyond measurements, enhancing recipes intuitively. Leftovers become a canvas for my creativity, transforming yesterday's meal into a tantalizing new experience. Ingredients I discover become new family favorites. 

My spice blends, honed over the years, are a testament to my dedication to flavor. As I embark on this exciting journey, I can't wait to share my creations with you. Get ready to explore a world of love, spices, and good food as we embark on this delectable adventure together!

 

Thank you for joining me on this flavorful adventure!

Bethany Taufiq - Owner