Noshejan

Afghan Masala

A traditional Afghan spice blend crafted from a family recipe, bringing warm, aromatic flavor to Kabuli Palau, rice dishes, and more.

• Adds warm, aromatic depth to chicken, rice, lentils, vegetables, and stews. A comforting Afghan spice blend that makes everyday meals taste fuller and more flavorful without extra effort
• Balanced spice profile with coriander, cumin, and cardamom for gentle warmth, so your food tastes rich and rounded instead of sharp or overpowering
• Crafted in small batches with clean, quality ingredients and pink Himalayan salt with no fillers, preservatives, or artificial flavoring
• Loved by picky eaters (and the people who cook for them)

Ready for flavor that delivers every time?

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$11.99
 

Afghan Masala is crafted from a traditional family recipe rooted in the flavors of Afghanistan, created to bring warmth, depth, and authenticity to everyday cooking.

Originally developed for Kabuli Palau, Afghanistan’s beloved national dish, this small-batch blend layers aromatic spices like cardamom, cumin, cinnamon, and cloves to create a flavor that is rich, balanced, and deeply comforting, never spicy or overpowering. Each ingredient is carefully selected to enhance your food, allowing the natural character of your dishes to shine.

Blended in small batches for freshness and consistency, Afghan Masala is designed to be both traditional and versatile. Whether you’re preparing rice dishes, stews, roasted vegetables, or meats, it offers an easy way to cook with intention and connect to a cuisine shaped by generations of home cooking.

Flavor profile

Afghan Masala delivers a warm, aromatic flavor built on spices like cardamom, cumin, cinnamon, and cloves. The profile is deeply fragrant and savory, with gentle sweetness and depth making it comforting and complex without heat or sharpness. The result is a balanced spice blend that adds richness rather than intensity.

How to use it

This versatile blend works across a wide range of everyday and traditional dishes:

  • Stir into rice dishes, including Kabuli Palau and pilafs
  • Season stews, soups, or braised meats
  • Use on roasted vegetables or potatoes
  • Add to marinades or rubs for chicken, lamb, or beef

Afghan Masala is designed to bring warmth and character to your cooking without overpowering it, making it easy to use confidently in both simple meals and more traditional recipes.

Looking for ideas? See recipes made with Afghan Masala →

Ingredients

Organic cardamom, pink Himalayan salt, organic cumin, organic black cardamom, organic coriander, organic black Malabar pepper, organic ground cinnamon, organic ground cloves

Dietary information

  • No fillers, preservatives, or MSG
  • Vegan
  • Gluten-free

Jar size

2.3 oz (65 g)

Authenticity

We take pride in sourcing the finest, high-quality spices from around the world to create blends that capture the essence of traditional and diverse cuisines.

Freshness

When opening each jar, you are greeted with the vibrant aroma of freshly blended spices, ready to enhance your dishes.

Creativity

Whether you're a seasoned chef or a cooking enthusiast, Noshejan's recipes are designed to ignite your passion for cooking, turning every meal into a gourmet experience.

Artistry

Our artisanal approach means we pride ourselves on crafting each blend in small batches, ensuring meticulous attention to detail and unparalleled quality.

Noshejan!

This warm expression graces my family’s dining table with every meal, infusing the air with an aura of culinary anticipation. In Farsi, Noshejan is the equivalent to "Bon Appétit," a phrase that transcends mere words, resonating with warmth and joy. Noshejan is not just a phrase; it's an invitation to embark on a journey of delicious food and hospitality, where every dining experience is transformed into a symphony of taste and an ode to the art of savoring life's culinary wonders.

Thank you for joining me on this flavorful adventure!

Bethany Taufiq - Owner

Woman-Owned Small Business

Noshejan embodies the spirit of innovation and tradition as a woman-owned small business. Our unique spice blends are a testament to our commitment to quality and authenticity, offering you a culinary passport to the world's most exquisite flavors.