Noshejan

Besyar Mazadar

Small-batch seasoning inspired by Afghan flavor traditions, built for cooks who want rich, savory taste without heat or complexity.

• Adds bright, savory-warm flavor to chicken, vegetables, rice, eggs, and sheet-pan meals. A versatile everyday blend that makes simple dishes taste richer, fuller, and more delicious with almost no effort
• Balanced aromatics with coriander, garlic, paprika, and turmeric that enhance depth and color, whether you sauté, roast, or grill
• Crafted in small batches with clean, quality ingredients and pink Himalayan salt with no fillers, preservatives, or artificial flavoring
• Loved by picky eaters (and the people who cook for them)

Ready for flavor that delivers every time?

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Besyar Mazadar is crafted for cooks who want deep, savory flavor without heat, sweetness, or complicated spice layering.

Inspired by Afghan cuisine and refined with subtle French influence, this small-batch blend is designed to bring warmth, balance, and richness to everyday cooking. The name Besyar Mazadar means “very delicious” in Dari, and that’s exactly the goal: food that tastes complete, comforting, and intentional.

Each ingredient is carefully selected to build layered flavor rather than overpowering spice. There’s gentle warmth, aromatic depth, and a savory backbone that works across proteins, vegetables, grains, and eggs without needing additional seasoning or guesswork.

Unlike blends that lean heavily on heat or novelty, Besyar Mazadar is meant to be used often. It’s blended in small batches for consistency and balance, making it a dependable go-to whether you’re cooking a simple weeknight meal or something more involved.

This is a seasoning for cooks who want their food to taste finished. Rich, flavorful, and deeply satisfying.

Flavor profile

Besyar Mazadar delivers a deeply savory, aromatic flavor built on warm spices, gentle herbs, and subtle brightness. It’s rich without being heavy, layered without being spicy, and balanced in a way that enhances food rather than masking it.

You’ll notice earthy warmth from turmeric and coriander, gentle tang from sumac, and soft aromatic notes from dill seed, nigella, and mint, all rounded out with Aleppo chili for mild warmth. The result is comforting, complex, and quietly bold.

How to use it

This versatile blend works across a wide range of everyday dishes:

  • Season chicken, lamb, beef, or seafood before roasting or pan-searing
  • Use in stews, braises, and casseroles for deep, savory flavor
  • Sprinkle over roasted vegetables or potatoes
  • Stir into rice, lentils, or grain bowls
  • Use with eggs, yogurt sauces, or buttered vegetables

Besyar Mazadar is designed to build flavor gently as it cooks.

Whether you’re cooking something hearty or simple, Besyar Mazadar brings warmth, balance, and richness without overpowering your dish.

Looking for ideas? See recipes made with Besyar Mazadar →

Ingredients

Pink Himalayan salt, organic garlic powder, organic ground turmeric, ground sumac, organic ground black Malabar pepper, Aleppo chili powder, organic onion powder, organic dill seed, organic cayenne powder, organic coriander, organic ground mustard, organic ground nigella, organic mint

Dietary information

  • No fillers, preservatives, or MSG
  • Vegan
  • Gluten-free

Jar size

2.3 oz (65 g)

Authenticity

We take pride in sourcing the finest, high-quality spices from around the world to create blends that capture the essence of traditional and diverse cuisines.

Freshness

When opening each jar, you are greeted with the vibrant aroma of freshly blended spices, ready to enhance your dishes.

Creativity

Whether you're a seasoned chef or a cooking enthusiast, Noshejan's recipes are designed to ignite your passion for cooking, turning every meal into a gourmet experience.

Artistry

Our artisanal approach means we pride ourselves on crafting each blend in small batches, ensuring meticulous attention to detail and unparalleled quality.

Noshejan!

This warm expression graces my family’s dining table with every meal, infusing the air with an aura of culinary anticipation. In Farsi, Noshejan is the equivalent to "Bon Appétit," a phrase that transcends mere words, resonating with warmth and joy. Noshejan is not just a phrase; it's an invitation to embark on a journey of delicious food and hospitality, where every dining experience is transformed into a symphony of taste and an ode to the art of savoring life's culinary wonders.

Thank you for joining me on this flavorful adventure!

Bethany Taufiq - Owner

Woman-Owned Small Business

Noshejan embodies the spirit of innovation and tradition as a woman-owned small business. Our unique spice blends are a testament to our commitment to quality and authenticity, offering you a culinary passport to the world's most exquisite flavors.